Going Slow to Go Fast
Selling an ultra high end home in one week might sound like a fantasy, but for a recent $16,995,000 listing meticulous preparation paired with targeted marketing created the perfect environment for a quick sale. Here is how I did it and why it’s never been more important to launch listings the right way:
The Prep Work: Eliminating Objections Before They Arise
1. Pre-Listing Inspection & Proactive Repairs
- Conducted a pre-listing inspection, uncovering deferred maintenance and minor issues.
- Sellers addressed recommended items on the report, transforming potential buyer objections into selling points.
- This created a truly “move-in ready” label that attracted buyers seeking perfection at this price point.
2. Professional Staging for Instant Appeal
- Brought in a luxury stager to modernize the home’s aesthetic, emphasizing light, space, and design.
- Neutral tones and curated décor created an attractive yet relatable interior, appealing to the widest range of tastes.
3. Timing the Market Perfectly
- Listed during Christmas week, one of the highest-traffic ski weeks in Deer Valley, maximized visibility. Capitalizing on peak buyer activity to fuel urgency and competition.
The Marketing Blitz: From Viral Views to Qualified Buyers
1. Social Media Dominance
- Launched a targeted TikTok and Instagram Reels campaign showcasing the home’s incredible ski access, design, lifestyle appeal, and exclusivity. Resulting in over 400,000 views, positioning the property as a “must-see”. This marketing method was so effective at targeting the right demographic that 5 different families who either already owned in Red Cloud or have a home in Empire pass came through my open houses specifically because of the video.
2. Open House Frenzy
- Hosted 9 ski in ski out open houses during Christmas creating buzz and a sense of urgency.
- 150+ attendees skied into the open houses many who had serious interest in the property, separately 12 private showings took place with interested, qualified, and verified buyers.
- Strategic scheduling ensured back-to-back events, amplifying a sense of urgency.
3. Quality Over Quantity, Why Not Have Both?
- When listing a property of this caliber it is important to keep the sellers property safe and secure and not let just anybody through the home. Listing during the Christmas week allowed me to strike the perfect combination of quality and quantity. The average cost of a vacation for a family of four to ski Deer Valley during this week is around $30,000, this ensured that only qualified and quality buyers were coming into the property.
The Takeaway: This Strategy Works for the Ultra High End
- Prep is Power: Addressing issues upfront reduces objections, builds trust, and speeds up negotiations.
- Staging Sells: Emotional appeal matters, even in ultra-luxury markets.
- Timing + Traffic: Leverage high-activity periods to create urgency.
- Digital Meets Exclusive: Targeted social media can attract elite buyers when content aligns with their aspirations.
Final Thought
Selling a $17M home in a week wasn’t luck—it was a masterclass in preparation and precision marketing. For sellers and agents, this proves that even in luxury real estate, the right blend of strategy and storytelling can deliver effective results.
Don’t Chance It. Your Property Deserves the Best.
Sign up to receive updates on your neighborhood:
Back
